Class: 21^st/22^nd December

Unit 8: Brand Awareness

Can-Do Objectives: Talk about advertising and marketing

    Describe an advert

    Talk about the image and quality of a product

    Use advertising language

Pages: 80 – 82; 85; 87

Grammar: Verb agreement; Multi-word expressions

Vocabulary: edgy, backdrop, to endorse, to untangle, to unravel, knot, to tap, to bug, bride and groom, seedy, peer, grafter, conman, to peddle, drawback, pump, upholster, souped-up, to double as, to chair, resourceful, hyphen, root beer

Number sign

http://en.wikipedia.org/wiki/Number_sign

Homework: Composition – Dining venue advert (70 – 100 words); Workbook – pg. 53 ex 4 & 5, pg. 54 ex 9a; pgs. 55 – 58

Also: I absolutely recommend this TED Talk. The speaker talks very fast but… you can read the talk. It’s not only funny but extremely interesting.

Rory Sutherland: Life lessons from an ad man

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html