Class: 21^st/22^nd December

Unit 8: Brand Awareness

Can-Do Objectives: Talk about advertising and marketing

    Describe an advert

    Talk about the image and quality of a product

    Use advertising language

Pages: 80 – 82; 85; 87

Grammar: Verb agreement; Multi-word expressions

Vocabulary: edgy, backdrop, to endorse, to untangle, to unravel, knot, to tap, to bug, bride and groom, seedy, peer, grafter, conman, to peddle, drawback, pump, upholster, souped-up, to double as, to chair, resourceful, hyphen, root beer

Number sign

http://en.wikipedia.org/wiki/Number_sign

Homework: Composition – Dining venue advert (70 – 100 words); Workbook – pg. 53 ex 4 & 5, pg. 54 ex 9a; pgs. 55 – 58

Also: I absolutely recommend this TED Talk. The speaker talks very fast but… you can read the talk. It’s not only funny but extremely interesting.

Rory Sutherland: Life lessons from an ad man

http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

Class: 13^th/14^th December

Unit 8: Brand Awareness

Can-Do Objectives: Talk about advertising and marketing

                                 Describe effects and influences

Pages: 79; 83; 86

Grammar: Measuring differences; Use of ‘WHATEVER’

Vocabulary: tough, garment, to hound, whim(sical), stationary store, thorough, nondescript

Homework: Workbook – pg. 54 ex. 6 & 7; pg. 55 ex. 10, 11a and b

Also: To understand Viral Ads I recommend you read the following article and watch the ads if you can. The article contains the link.

 

The 20 Most Viral Ads of 2013

Unruly Media's list of spots people had to share By Tim Nudd

http://www.adweek.com/news-gallery/20-most-viral-ads-2013-154000#intro

I could help it! I also need to include the video of this great band.

STATUS QUO (whatever you want live)

Here is a TED Talk that is related to our topic in an interesting way. Let’s see if we can discuss it during our next class.

TED Talks: What FACEBOOK And GOOGLE Are Hiding From The World

https://www.youtube.com/watch?v=aAMP1Wu_M2U

Class: 29^th/30^th November

Unit 8: Brand Awareness

Can-Do Objectives: Discuss Brands

    Describe effects and influences

    Talk about the image and qualities of products

Pages: 77 – 79; 84

Grammar: Affect vs. Effect

http://www.dailywritingtips.com/affect-vs-effect/

Vocabulary: pesticide, herbicide, celiac, lactose intolerant, slaughter house, compromise, commitment, starch, degenerative disease, to take for granted, broad band, providers, generic, to be hooked on, convalescence, inheritance, migraine, Intelligence Quotient (IQ), Valued Added Tax (VAT), government-backed

Homework: Workbook - Finish up Unit 7 and Unit 8 pg. 52, pg. 53 ex. 3. Composition – Write a Letter to the Editor agreeing or disagreeing with the following statement: Health care should be universal. (180 – 200 words)

Also: Here are a couple of videos that might further your understanding of the concept of brand:

What is Branding?

What is the DNA of a powerful marketing message?

THERE IS NO CLASS ON THE 6^TH OR 7^TH OF DECEMBER!!!